YG Entertainment, another leading entertainment management company, launched a showcase for the first solo album of G-Dragon and TOP, Big Bang members, through YouTube. A total of 11 songs included on the album were released through "Big Bang’s official YouTube channel" on Dec. 14. The one-hour live-streamed world premiere performance attracted 390,000 users worldwide.
YouTube is saving them much of the marketing cost as well. Taeyang, a member of Big Bang, unveiled his first album “Solar” via YouTube without overseas marketing activities last July. It rose to No.2 in R&B sales in the United States and to the top in Canada on iTunes, for the first time for an Asian musician.
Thanks to digital devices, Hallyu has turned into a real-time phenomenon. “The new Hallyu is expanding to Europe, the Middle East and Latin America from the previous hotbeds of China and Southeast Asia. In the past, they got popular in Korea first and then spread to other countries but it isn’t like that anymore. It is now consumed simultaneously around the world,” points out Jung.
He said that the expansion of social media, including YouTube, triggered the new Hallyu. People anywhere can access content uploaded on the YouTube channel. He added that the caption service by YouTube lowered the language barrier for Hallyu.
“Great content that is mass-produced in the very small and competitive local market has met global digital platforms like YouTube and earned widespread acclaim among users from all over the world,” said Suh Hwang-wook, a Google Korea director in charge of the YouTube partnership.
“Whereas the pre-existing ‘Analog Hallyu Korean Wave’ was only distributed offline in a single country at a time, the ‘Digital Hallyu Korean Wave’ is progressing across the globe simultaneously, and therefore its growth potential is boundless,” he added.
According to an analysis of the official YouTube channels of SM Entertainment, YG Entertainment and JYP Entertainment, which are the biggest three in the industry, the total number of views generated by Korean music-related videos was 793,574,005 in 229 nations in 2010 alone. Some of views were from countries far from Korea such as Malta, Cyprus and Aruba, showing the unlimited potential of Hallyu coupled with the digital service.
Notes: Non-related parts are omitted.
Source: Yoon Ja-young of The Korea Times, ashiva@omonatheydidnt community + clbaddestfemale.wordpress + dragon-rider@bbvip.net
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