[NEWS] YGE's Motivation Tactics! (110413)

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Agencies such as YG Entertainment are also known to use the effective ‘carrot and stick’ method for when they allow their artists to undergo personal activities. A worker in the entertainment industry stated, “Big Bang’s case is a model example. When one of the members receive explosive popularity through their solo activities, other members seem to work harder and manage themselves in order to receive their own opportunity for solo promotions.”

A similar strategy applies well to agency trainees who dream of becoming idols. JYPE uses the ‘carrot and stick’ method for their monthly showcases in order to keep their trainees consistently thriving to be the winner. However, when the atmosphere becomes stressful, the company allows for a surprise ski camp or rafting trip to cool down the mood. In SM’s case, they often hold company dinners with both their trainees and top stars like TVXQ to help maintain their motivation and determination.


(Omitted non BIGBANG related)


P/s: SME, JYPE, & YGE in 1 article, seems like awesome!^^


Source: Chosun + Via Akp
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