G Dragon is currently endorsing 10 or so brands in Korea such as Beanpole, North Face, G Market, Sunny10, CJ Group, Nikon, LG phones and more. However due to the controversy over the marijuana case earlier this week, fans are left to worry on how these brands would react and if they will be terminating the endorsement contract with him or not.
After the official statement released by YG Entertainment, majority of these companies have expressed that there wouldn't be any changes and G Dragon would still be endorsing their products as main models, as an individual as well as a part of BIGBANG.
Beanpole: "We have based on different seasons in choosing the suitable fashion module. For our upcoming season, We would still be using G-Dragon as our model. Ever since getting G-Dragon to endorse our brand, our sales has increased by 30%. Being a hallyu star and one of the hot K-pop idol around the world, and also taking into consideration that he has reflected and own up for his mistakes, hence we would consider this matter upon different angles." His current contract with Beanpole last for 10 months and as a solo model, this endorsement contract with Beanpole earns him $10 billion. This amount is said to be rarely seen in the history of idols.
North Face: "In our case, we've contracted BIGBANG as our endorsement model and not G Dragon as an individual. Hence there wouldn't be much problems. Within the contract period, we would not cut out G-Dragon parts in our related advertisement just because of what has happened. After getting BIGBANG to endorse our products, the outfits that BIGBANG has worn in our commercials and advertisements were sold out in a short time in all of our shops country wide."
P/S:: To sum up, basically there wouldn't be any changes in his endorsement.
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