Poised at the intersection of two countries’ fast-moving pop
cultures and cutting-edge media technology, the sprawling genre
colloquially known as K-pop has operated outside the American pop
limelight. But that’s changing. A-list producers like
will.i.am, Diplo and Kanye West are lining up to work with South Korean
artists like 2NE1, GD&TOP and JYJ.
The overwhelmingly single-gender bands, cast by talent agencies
for Korean corporate label conglomerates like SM Entertainment and YG
Entertainment, created fierce and ever-evolving loyalties — imagine
picking your favorite Beatle or Rolling Stone if there were 10 of them.
Songs and especially videos were quickly passed over high-speed
Internet and mobile devices several times faster than what’s available
in America. Sites like AllKPop and magazines like KoreAm chronicled the
exploits of the young, fashionable and lightly transgressive stars —
when GD&TOP and pop singer Hyuna saw singles banned
by South Korea’s major broadcasting networks, that made for delicious
scandal. In August, Billboard launched a K-Pop Hot 100 chart to track
the genre’s sales.
Read the full article "K-pop enters American pop consciousness" from LA times 'here'.
Source: LA Times via bigbangforlife.tumblr.com
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