While gearing up for their official comeback on February 24th, YG Entertainment was revealed to be sparing no costs in promoting Big Bang’s first comeback in nearly two years.
The agency was reported to have spent a couple hundred million won alone in just the advertising and promotion for the album. They currently have two rapping buses touring Seoul, as well as over 40 ads plastered on intra-city buses. Banners alerting passerbys of the album’s drop date are also spread throughout, including a larger exterior banner put up over the Cine City in Apgujung.
Advertisements are also placed near the 2nd and 4th subway lines, as well as screen trailers in CGV theaters, multi-cubes in CGV theater lobbies, and DLA systems in the lobies in Yongsan, Myungdong, and Wangshibri. One newspaper company recently even put out two full page advertisements.
As if all that isn’t enough, the company also went ahead in investing in partnerships with advertising companies for a variety of other ’spot exposure’ promotions.
One industry representative commented, “Movies spend a significant amount on advertising expenses, but albums are promoted through broadcast shows, so this is definitely an exceptional promotion case.”
PROMO PLANS
1. 2 Roving Buses - Feb. 18 - March 16
2. Exterior Bus Ads (40 buses) - Feb.17 - March 17
3. Offline promos/Paid advertisements
Album stores will have album banners on Feb. 25 - date of offline release Wall ads
4. Subway Ads in Line 2,4 of Sadang Station - Feb. 21-Mar. 21
6. 2P ads (?) - Feb. 25
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1. 2 Roving Buses - Feb. 18 - March 16
2. Exterior Bus Ads (40 buses) - Feb.17 - March 17
3. Offline promos/Paid advertisements
Album stores will have album banners on Feb. 25 - date of offline release Wall ads
4. Subway Ads in Line 2,4 of Sadang Station - Feb. 21-Mar. 21
5. Theatre Ads - Feb. 25
- CGV Theatre screen ads
- CGV Theatre lobby posters/PDP
- CGV Theatre ads via DLA system (Yongsan, Myeoung-dong, Wangsimni)
6. 2P ads (?) - Feb. 25
7. Sponsors/Advertising partners
CJ Foodville - Tous Le Jours (bakery)
- Spot promos (Feb. 24 - Mar. 31)
- Target: 1,350 branches nationwide
- Advertised in Tous les Jours website, EDM (electronic direct marketing), POP (point of purchase), etc.
CJ Foodville - Cold Stone (Ice Cream)
- Spot promos (Feb. 24 - Mar. 31)
- Target: 70 branches nationwide
- Advertised in Cold Stone website, EDM (electronic direct marketing), POP (point of purchase), etc.
GS25 (chain of convenience stores)
- Spot promos (Mar. 2 - Mar. 31)
- poster/brochures of Big Bang's 4th mini album
- Target: all branches nationwide
- GSTV exposure
GS Caltex (oil refinery/gas station)
- Crossroads stations - large banners (Mar. 7 - Mar. 13)
- GS Caltex website promo www.kixx.com.kr (membership of 600,000 people)
- GS Group website promo www.GSnPOINT.com (membership of 10,000,000 people)
- GS Group & GS Caltex membership cards (36 mil members)
Source + Photos: OSEN + yg-life.com + via Daum + Akp
Shared by Trisya@BigBangWORLD
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