Big Bang, who made waves earlier this year with their Korean mini-album, is set to embark on a large-scale Japanese tour that is expected to pull in approximately 150,000 people and gross over 31.5 billion Won (~$27 million USD). ShareTweet
We previously reported that top Hallyu group Big Bang are planning a comeback'with a total six title tracks'.This has caused industry insiders to wonder how they will implement such a demanding promotion plan. It also begs the question of how successful they will be with this kind of unprecedented project. ShareTweet
Big Bang announced that they have signed a contract with G-Market to be their models in the coming year. They will start their full-scaled promotional activties as G-Market's new model in January.
While gearing up for their official comeback on February 24th, YG Entertainment was revealed to be sparing no costs in promoting Big Bang’s first comeback in nearly two years.
The agency was reported to have spent a couple hundred million won alone in just the advertising and promotion for the album. They currently have two rapping buses touring Seoul, as well as over 40 ads plastered on intra-city buses. Banners alerting passerbys of the album’s drop date are also spread throughout, including a larger exterior banner put up over the Cine City in Apgujung.
With an increasing amount of Korea’s idol groups heading overseas, Youtube has become a strategic focal point for popular entertainment agencies such as YG Entertainment, SM Entertainment, and JYP Entertainment. The three immediately realized the potential of Youtube and created official channels as a new promotion measure. ShareTweet